TOP LINE REVENUE ASSESSMENT - Hotel Profitability Advisors

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1. Is your asset exceeding all expectations regarding STR metrics (ADR Index, OCC Index, RevPar Index. RPI % Change?

YES NO

2. Are you pleased with the effectiveness of your current business/marketing plan or quarterly sales action plans – and are you confident the plan s will enable you to meet or exceed your goals?

YES NO

3. Have you received any financial improvement from a recent and very thorough Sales Audi, performed with a fresh set of experienced eyes that provided you with practical and actionable recommendations?

YES NO

4. Do you believe your sales team is properly and strategically deployed to maximize revenue opportunities?

YES NO

5. Are you certain that your hotel has catering guidelines and event space free-sell policies in place that will financially and legally protect you and contain industry best practices, but at the same time are likely to be well accepted by customers?

YES NO

6. Does your sales and catering team have an annual process for creating legitimate monthly sales goals (room production and/or catering revenue) and methods for monthly tracking and accountability?

YES NO

7. Does your team have a complete understanding of how the annual consortia RFP process works and a strategic plan in place to feel confident with pricing decisions?

YES NO

8. Does your sales team have a strategic annual Individual Business Travel strategy and are they positioned to maximize the balance between pricing and room night production where needed?

YES NO

9. Have you recently had success with a sale blitz of your local "backyard" accounts and know how to maximize your ROI on planning and execution of a blitz?

YES NO

10. Are you confident that your sales efforts have exhausted all opportunities for incremental revenue?

YES NO

11. Are you confident that you are maximizing your e-commerce or social media advertising opportunities?

YES NO

12. Are you satisfied with the results of recent promotions or creative advertising campaigns in helping to drive revenue?

YES NO

13. Do you have any tools in place to assist in the hiring process of your sales team which will improve the likelihood that an individual will be inclined to be more successful in a sales position versus a catering position?

YES NO

14. Do you utilize a Customer Relationship Management (CRM) system and are you satisfied you are getting the maximum benefit from its full range of features?

YES NO

15. Do you have common sense sales and catering Standard Operating Procedures (SOPs) or sales/catering contracts containing the latest protections for your hotel?

YES NO

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If you found yourself answering “NO” to any of the above questions, you may want to select “I wish to be contacted…” before you hit “SUBMIT” below. Give us 15 minutes and quickly learn how we may help you achieve a score of 100%, but more importantly – help you become more PROFITABLE!

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