DEVELOPMENT/BRAND ASSESSMENT - Hotel Profitability Advisors

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<strong>1.</strong> Have you completed a proforma for your new development project or acquisition?

YES NO

<strong>2.</strong> Have you completed a market analysis for your new development project or acquisition?

YES NO

3. Have you solidified a management contract for your new project or are you unhappy with your existing 3rd party manager?

YES NO

4. Have you selected the right brand for your new project?

YES NO

5. Have you secured a franchise agreement for your new project and feel confident you have successfully negotiated everything you possibly can in the process?

YES NO

6. Are you confident that the space design elements of your project are tailored to your specific market including room count, room mix, size meeting space, labor efficiency/functionality of space, kitchen or laundry design, value engineering, etc?

YES NO

7. Have you researched and taken advantage of municipality resources and tax advantages?

YES NO

8.Are you confident in your QA improvement plan and sure that the strategy and planned allocation of resources will stabilize the asset?

YES NO

9. Have you been successful in negotiating all applicable and desired brand waivers?

YES NO

10. Are you confident in the ability of your team to analyze guest service or online online reputation issues and make needed improvements?

YES NO

11. Are you taking full advantage of all brand resources and maximizing all the benefits you are paying for through franchise and marketing fees?

YES NO

12. Have you created a realistic operating budget for your new project?

YES NO

13. Are you taking advantage of the brand’s top line revenue resources and effectively utilizing the brand’s national and global sales teams?

YES NO

14. Have you been successful in seeking alternative solutions to the brand's F&B standard requirements, especially considering the latest COVID 19 restrictions and CDC recommendations?

YES NO

15. Have you fully vetted the design and sourcing of the latest, state-of-the-art meeting room AV and technology enhancements; and if so, negotiated a low- or no-cost deal on the equipment?

YES NO

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